Captain Digital

Random musings on politics, society, and pop culture from the Internet's marketing curmudgeon.

The News has gotten to be SUCH a tease…

Most men lead lives of quiet desperation. Details at 11. – Reuven Frank

Evening News

Here’s something interesting to try, the next time you watch the local evening news. Get a stopwatch and time the newscast. Write down the number of minutes taken up by commercials, the actual news stories, and the time they spend teasing the news/weather/sports. I think you’ll be amazed at how little time is spent on the subject matter, and how much time they waste on teasing the next story. [Read more…] about The News has gotten to be SUCH a tease…

MarketingSpeak.

Tag Body SprayDo you ever analyze an ad, and think through why an advertiser presents their message in the way they do?

I think about this a lot.

Partly, I do this because it’s my job. Partly because it’s the way I was raised – to be analytical about marketing. (Thanks, Dad!) Partly, because I find marketing techniques to be a fascinating microcosm of how to successfully motivate people.

[Read more…] about MarketingSpeak.

WHAT was Jeep thinking?

Jeep® Commander

Full disclaimer: I’m a Jeep guy. I drive a Wrangler. Don’t want to drive anything else. Between my wife and I, we’ve owned four Jeeps. I also used to work for an in-house ad agency that had several DCX dealerships – two of them sold Jeeps. I love ’em. So it is with a degree of puzzlement, chagrin, and concern that I ask, what were they thinking with this latest TV ad? [Read more…] about WHAT was Jeep thinking?

Who is Captain Digital?

What is this all about? Simple. I’m a marketing guy/graphic designer/copywriter/animator/whatever. As you might expect with all those “/” in my vocations, I have a lot of opinions on a lot of things. Mostly marketing and advertising, but we may wander ocasionally. Check back here for random thoughts on the state of marketing, advertising, politics, pop culture, and (un)common sense.