Let’s be honest. Chrysler is RIP. Today’s announcement that Chrysler has 30 days to make a deal with Fiat does nothing but forestall the inevitable. To get the Fiat deal done, creditors must allow Chrysler to default on loans. Why would they do that, if they simply force Chrysler into bankruptcy? After all, 10 cents on the dollar is better than nothing. So let’s assume that Chrysler is heading for that big Chapter 11 (or 7) in the sky. Now what?
I think it’s pretty safe to say that we won’t see anybody buy Chrysler/Dodge/Jeep lock, stock and pistons. Nope, the parts will be worth (marginally) more than the sum of the companies. Chrysler itself is worthless – the only two vehicles they have that are in anything close to what resembles demand are the Town & Country minivan and the 300 sedan. Neither is currently considered best-0f-breed. Chrysler can sink into the sunset with few tears from the great unwashed. [Read more…] about Who gets Jeep?