Captain Digital

Random musings on politics, society, and pop culture from the Internet's marketing curmudgeon.

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Technology

TyperActive.

I love typography. Always have. From a very early age, I’ve been fascinated with letterforms. When I was in elementary school, I used to rubber-band two pencils together to create a crude way to draw Blackletter (a.k.a. “Old English”) lettering on posters. While other kids decorated their textbook’s book covers with drawings of muscle cars, military tanks or alien spacecraft, I decorated mine with words in a variety of typefaces. Blackletter, calligraphy, Cooper Black, Bodoni, Futura – you name it, and I experimented with it. As I grew into a career as a freelance artist, I discovered that typefaces could provide a subtext (no pun intended) to ad copy and headlines. The face I chose to design something had the power to communicate meaning, context, and even tell people how to think about the words on the printed page, before they’d even read them.

Waaaaay cool. [Read more…] about TyperActive.

Read All About It.

I hear that the Seattle Post-Intelligencer, like many other once-proud newspapers, is up for sale. Even worse, if it’s not sold inside of 60 days, it will cease to exist in print (but might continue in a greatly scaled-back online form).

Sad. Very sad.

I was thinking the other day about how the newspaper biz has changed since I was a kid, throwing a paper route in Shreveport, Louisiana. It’s changed a lot – and not for the better. Of course, you could argue, and many do, that the Internet killed the Newspaper, just like it’s kill(ing) CDs and will soon kill DVDs. But if you’ve ever tried to get all your information from the web, you’ve probably seen that there’s something that you lose, when you ditch paper. So, I’m not convinced the problem with newspapers lies at the feet of the World Wide Web alone. No, I think it’s something(s) much deeper, and will, in fact, cause the destruction of an entire industry in no less significant a way than what happened to the dinosaurs. [Read more…] about Read All About It.

Flying blind…

I recently (four days ago, to be exact) updated the software this blog runs on, to the latest and greatest version – i.e., WordPress v.2.7. The upgrade was surprisingly easy to do, and by all appearances, went off without a hitch. Um…ALMOST without a hitch. Seems that one of the things that got trashed along the way was the settings for my Google Analytics code. Whoops.

I usually check my GA stats on a daily basis, just to see what’s going on. Check more often, and it will drive you nuts. Less frequently, and you stand to miss a trend…or a problem.

It had been four days since I’d checked my GA account. Color me “surprised” to learn that I’d (according to GA) gone from a significant readership to ZERO hits for the last four days. That’s like going from 60 to zero in, oh, about 0.0 seconds.

Once I saw the stats, I knew something was wrong. I dialed up the New! Improved! control panel, and found that my GA settings were pooched. No code – no tracking. No tracking – no results. No results – unhappy blogger.

I’ve restored the tracking code, and all should be right in my world.

But I’ll keep checking. As Joe Bob Briggs (Drive-In Movie Critic of Grapevine, Texas) says, “Without eternal vigilance, it can happen here.”

CSS Hell.

If, as Voltaire once opined, “God is a comedian, playing to an audience afraid to laugh,” then CSS (Cascading Style Sheets for you non-nerds in the audience) were written by Geeks as some kind of convoluted “you can’t get there from here” joke on the rest of us. I’m sure God finds it funny. I don’t. 

Back when the World (Wide Web) was young, all you needed to create websites was a copy of Notepad, a copy of Photoshop, and nerves of steel. Creating anything past the simlest of pages was a study in frustration. Editing or updating a page was worse. Torture. Client requests to “make all the body copy one point larger” could make the strongest web geek’s blood run cold. Make strong men cry. Turn weaker men to ashes. You get the picture. 

Then along came CSS. The promised land for web designers – style sheets, where you could divorce the data from the style elements. Create the pages once, then change one line of code in a style sheet and watch the changes ripple through the other pages, as if my magic. 

That was the promise. The reality is something else. [Read more…] about CSS Hell.

Sellout!

I’m a conservative. I’ve been a conservative since waaaay before it was unfashionable and politically incorrect to be one. But when I say “conservative,” what I mean is that I adhere to the principles of smaller government and self-reliance – not the kind of “compassionate conservatism” and borderline soft Socialism that has been masquerading as conservatism lately.

And I’m mad as Hell this morning.

Tell you a little secret…I voted for George Bush four times – twice for Governor and twice for President. I thought – and still think – that he’s a good man, and the best candidate for the job. At no time, however, did I ever believe that he was a genuine conservative. Oh, sure, I acknowledge that he’s more conservative than Ann Richards, Al Gore, or John Kerry. But he’s far from a believer in the kind of conservatism I believe in.

Case in point, the automobile bailout decision. [Read more…] about Sellout!

What’s good for General Motors…

Chales Irwin Wilson
Charles Irwin Wilson

…is good for America, or to be completely accurate, “What was good for our country was good for General Motors and vice versa”, or so said Charles Erwin Wilson, Ike’s Secretary of Defense back in the 50’s. He believed that anything that was good for GM was good for America, because the two economies were inexorably intertwined. But what is good for General Motors?

I’ve been following the bailout of the Big Three for a long time. And I’ve got some ideas on a REAL solution…not this three-card Monte they’re playing in Congress. Real solutions. Here’s my ideas: [Read more…] about What’s good for General Motors…

New site launched. Read all about it.

We just lit up a new site for RiverFields – an Amarillo-based sporting goods shop that specializes in fly fishing, hunting, and self-defense. Their old site was, dated, to put it mildly. The reason was, it required a web guy to make any changes. It was just way too difficult for RiverFields to make changes conveniently. Therefore, they simply didn’t change anything. For several years. At all.

We began the new site by designing it with an eye towards how they’d be able to update it easily. That meant designing it for Adobe Contribute (so they could make changes to the text and static pictures) and implement a content management system so they could easily make changes/additions/deletions to their photo galleries (using the worth-its-weight-in-gold SlideShow Pro Director).

You can see the new site at www.riverfields.com. You can compare and contrast it with the old site, which (for a while yet) is online at www.riverfields.com/oldsite.

Let me know what you think.

What does “American-Made” mean?

The Big Three schlep back up on Capitol Hill, hats in hand, massaging the road sores they got from actually driving from Detroit to D.C., where they will beg for bucks once again. They are in hopes that their performance will be a lot more convincing – not to mention, vastly less tone-deaf – than their last appearence. In the meantime, we’re treated to a parade of concerned Senators and Representatives who wail that, without an immediate bailout, The American Automobile Industry Will Come To An End As We Know It.™

Hogwash.

In order to understand why, you have to grok that there are really TWO American automobile industries – the traditional one in Detroit, and the one that exists everywhere else. [Read more…] about What does “American-Made” mean?

A little housekeeping…

Well, campers, the readership of Captain Digital Speaks! is growing by leaps and bounds. That’s good. Unfortunately, along with that growth comes a bunch of associated problems – mostly of the spam variety. At first, it was enough to simply delete entries that were obviously spam. That worked for a while, but as you would expect, spammers have gotten increasingly more aggressive, not to mention crafty. Whereas before, I’d get a comment that was obviously spam (my favorite had to be the Viagra ad that was posted in reply to a piece I wrote about the Episcopal schism). But recently, the spammers have gotten sneaky – they’ll actually reply with some text that looks as if it’s a real comment…but then link back to a bogus website that either attempts to sell you the latest in sexual dysfunction products, or (even worse in my book) attempts to infect your computer with a variety of virus code. Not fun.

So with something of a deep breath and a great deal of trepidation, I’ve reconfigured the blog to require everyone to register before commenting. Furthermore, I’ve implemented a WordPress plugin that is designed to detect bots and gently discourage them from registering…or posting.

Frankly, I’m a bit fed up with idiots trying to spam this blog. I’m trying to share what I know with a larger audience. It’s a lot of work to post on a daily basis. While I enjoy all the “real” feedback I get, having to deal with a bunch of second-raters who parasitically glom onto creative work and then use it to spread their useless snake oil wares is a colossal waste of time. I’m in hopes that I can eliminate the spammers from the site, and get back to spending my time talking about marketing.

If you have any problems with the registration process, please let me know.

Car-mageddon Update.

The CEOs are up on Capitol Hill, hats in hand, begging for small change. $85 Billion in change, to be exact. And the Big Three have marshaled the troops to hit all the news shows, declaring (in no uncertain terms) exactly why bankruptcy is not the answer, and why we MUST give them a “loan” to keep them afloat. Here are some unanswered questions – and oddly enough, for once they are the questions that some in Congress are actually asking the Big Three honchos: [Read more…] about Car-mageddon Update.