I recently (four days ago, to be exact) updated the software this blog runs on, to the latest and greatest version – i.e., WordPress v.2.7. The upgrade was surprisingly easy to do, and by all appearances, went off without a hitch. Um…ALMOST without a hitch. Seems that one of the things that got trashed along the way was the settings for my Google Analytics code. Whoops.
I usually check my GA stats on a daily basis, just to see what’s going on. Check more often, and it will drive you nuts. Less frequently, and you stand to miss a trend…or a problem.
It had been four days since I’d checked my GA account. Color me “surprised” to learn that I’d (according to GA) gone from a significant readership to ZERO hits for the last four days. That’s like going from 60 to zero in, oh, about 0.0 seconds.
Once I saw the stats, I knew something was wrong. I dialed up the New! Improved! control panel, and found that my GA settings were pooched. No code – no tracking. No tracking – no results. No results – unhappy blogger.
I’ve restored the tracking code, and all should be right in my world.
But I’ll keep checking. As Joe Bob Briggs (Drive-In Movie Critic of Grapevine, Texas) says, “Without eternal vigilance, it can happen here.”
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