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Media

Read All About It.

A dying breed.(With appologies to J. Peterman.)

I’m a marketing guy. But before I was a marketing guy, I was a newspaper guy. Started early. I was about 13 when I threw my first paper route. Back in the days when there was still an afternoon paper, and you could watch anything you wanted on TV as long as it was on CBS, NBC, or ABC. Grew up reading the paper. Eventually did a lot of writing, a good bit of which ended up in a paper or two. Still read the paper every day. By the hardest. Get most of my news from (drum roll, please) the Internet. Not the full-goose-Bozo, commie-pinko-junkie, don’t-let-the-facts-get-in-the-way-of-a-good-rant sites. No sir. The usual: MSN, FoxNews, CNN, Bloomberg, et cetera. Newspapers now deliver “yesterday’s news, today.” Aside from local stories, there’s nothing in there I didn’t read the night – or day – before. Sad, really. Doesn’t have to be that way.

[Read more…] about Read All About It.

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Directorial Excess.

King Long.I watched a lot of movies over the holidays. I’m a movie fan. At one time, I’d watch almost anything, just to try and learn something about telling a story visually. I’d even watch a bad movie, just to see how truly bad it could get. (For the record, the worst movie I ever voluntarily sat through on my own dime was Gas, a little comedy opus on the gas crisis of the 70’s. I don’t think Donald Sutherland put THAT one on his resume.)

But, I digress. As I’ve studied editing, lighting, directing, screenwriting, scoring and so forth, I’ve been struck by how some movies can go so very wrong. I’m also struck by the fact that good directors are allowed to bend the rules of storytelling, because of studio indulgence – and how bad directors keep getting hired to helm movies they have no business directing. [Read more…] about Directorial Excess.

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A Captive Audience.

This is the FBI. We're here to annoy you. I don’t watch a lot of movies any more. I used to. There was a time that I’d go see 10 or 12 movies in a month, if I could. It would be easy to explain away my change in habit…I’m married, I’ve got a young daughter, my wife doesn’t like theatres (she doesn’t like the volume cranked up), theatre audiences are rude, tickets are too expensive, and on and on. But None of that explains why I don’t rent a lot of movies. No, I don’t have HBO, Skinemax, or Stars at home. In fact, I’ve got the equivalent of “expanded basic” on my satelite dish. Nope, the reason is the way movie studios choose to burn their DVDs. Strange, you say? Read on… [Read more…] about A Captive Audience.

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Your Right to Stop Annoying Me.

Tired.Do you have a favorite magazine? TV show? Online site? Forget, for a moment, political speech media – news shows, political blogs, partisan sites, and such. Let’s just talk about “Mainstream Media (MSM)” I’m talking about special-interest magazines, network television, Top-40 radio, et cetera. Have you noticed lately that they seem to be getting more and more politically opinionated? I have. Everything from Law & Order to Wired magazine seems to have veered from “entertainment” to “screed” in an alarmingly short period of time. And another thing – I’ve noticed that the vast majority of these media outlets espouse a doctrine that is far to the left of the political spectrum.

The other night I watched an episode of Law & Order. It featured a right-wing, conservative radio talk show host/author getting gunned down outside a Manhattan bookstore in the first five minutes of the show. Did I mention the victim was being sued by an employee for sexual harassment? (I wonder if Bill O’Reilly would call this “hate speech.”) [Read more…] about Your Right to Stop Annoying Me.

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Spam, Spam, Spam, Spam…

I don’t want to get off on a rant here (with apologies to Dennis Miller), but I feel compelled to say a few words about SPAM. I’m not talking about the all-purpose food from the fine folks at Hormel, nor am I making a Monty Python reference. No, gentle reader, I’m talking about unsolicited email, and nefarious bastards that are behind the practice. Unlike the Feds “we don’t know how to define spam, but we’ll know it when we see it,” I can define it. It is the moral equivalent of 4th class advertising. Unsolicited, unwanted, and unnecessary. Ever wonder why you get so many unsolicited ads in your (snail) mail box? Because they are A) cheap to send, and B) work.

Pause with me for a nanosecond. [Read more…] about Spam, Spam, Spam, Spam…

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Yelling “Movie!” in a crowed firehouse.

How Weird, Stern.In January 2006, The “King of All Media” (a.k.a. Howard Stern) moves his blue humor act from terrestrial radio to Sirius satellite radio.

Yawn.

I don’t know about you, but I’m not going to hold my breath that Sirius is going to see some huge uptick in sales, as Stern-iacs sign up for satelite radio to get their daily fix. (A) I don’t care, and (B) I know something Sirius doesn’t.

Consider parents with a youngster who suddenly discovers that he can get a rise out of his parents when he uses a “bad” word. What happens? Well, in my family, the child is told “we don’t approve of that kind of language.” If the language persists, the punishment begins. Eventually (even in families that equate a lack of discipline with “loving” the child) the novelty of the bad word wears off. Eventually, the child must either give up, or look for an even more shocking word. Eventually, even that falls flat, and the child has nothing left to do for an encore.

Pause with me for a nanosecond.

[Read more…] about Yelling “Movie!” in a crowed firehouse.

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Merry Christmas. Deal with it.

When I was a kid, “In God We Trust” on our money was a non-issue, reciting the Pledge at school was expected, and seeing a crèche on public property was not a big deal…in fact, it was the norm. Today, it seems that everybody in business is paranoid about even the appearance of any “bias” towards Christianity, especially during Christmas. It seems that the PC crowd would have us believe that the “separation of church and state” dictate that the government do everything possible to ignore any kind of expression of Christianity.

Pause with me for a nanosecond. [Read more…] about Merry Christmas. Deal with it.

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Confessions of a Car Dealer Advertiser.

Okay. I admit it. For a year and a half, I created ads for car dealerships.

It’s funny. When I began writing and directing car ads, I quickly discovered that there are reasons that most car dealers have ads that…how can I put this delicately…um…bite.

First of all, the budget for car ads is about $300. That covers talent, videography, post-production, and everything from script to screen. That’s not much money, and it doesn’t allow for much in the way of wiggle room for talent, props, sets, or anything else.

Next, let’s add to this mix the fact that most car dealers want to use their sales staff in the commercials. It’s been my experience that most sales reps aren’t really comfortable in front of the camera. And it shows. Lastly, lets examine the “we’ve always done it this way” phenonmenon as it applies to car ads. The industry mantra is that the manufacturer sells the car, the dealer association sells the promotion, and the dealer sells the deal. That’s why you see dealers running ads that show one or more vehicles with payments or “off-MSRP” pricing, instead of ads that try to convince you why you should deal with a specific dealer. [Read more…] about Confessions of a Car Dealer Advertiser.

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Everything Old is New Again.

The SKY is falling! The SKY is falling!Most things work in cycles, like the swinging of a pendulm. Hemlines go up and hemlines go down. Pants legs go from flares to straight and back again. The country swings towards liberalism and back to conservative values. Some cycles take longer than many people observe in their lifetimes. To understand those cycles, we must study history. For instance, did you know that there have been several periods in American history where the two sides were as polarized (if not MORE polarized) as they are today? There are periods in our past where politics were even more nasty than what we see today – with more dirty tricks than Watergate, with more scandals than the Clinton era, and with more bile than a Howard Dean speech. [Read more…] about Everything Old is New Again.

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Avoiding the Obvious.

3000 lb. gorilla
What happens when your worldview clashes with reality? For most people, it seems they will go to almost any length to ignore the obvious.

Case in point, Sony. They maintain that there’s nothing wrong with their DRM software – people just misunderstand it. Uh huh. As if we all fail to grasp that Sony is using their goal to prevent (mis)use of their copyrighted IP and just happen to endanger every computer by installing a back door for hackers. They think they are justified in doing whatever it takes to protect their property – even putting customer’s property (their PCs) at risk. When confronted by the folly of their actions, they first ignore, then spin it, then back down but refuse to acknowledge the obvious – they were wrong. [Read more…] about Avoiding the Obvious.

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