Believe it or not (and I’m not sure I do, yet) I’m now the proud owner of a brand-new 32GB iPhone 3G s.
Pause with me for a nanosecond, whilst I let that sink in.
In one fell swoop, I can retire my Wagon Queen Family Truckster® (a.k.a.: “Windows Mobile/Sprint HTC Mogul”) crapalicious excuse for a cell phone. Being a card-carrying propellerhead, I’m still in the process of exploring what all my new phone can do (i.e.: jacking with all the configuration options, configuring ringtones, et cetera). It may be a couple of days before I’m ready to stop jacking with it, and allowing it to become the business tool I need. But I’ll enjoy working on it in the meantime. Continue reading 4…3…2…1…We have (iPhone) liftoff…
Branding. It’s the single most important thing about marketing. A brand communicates how a company wants to be perceived – or how it wants you to think about its products. Branding is a combination of one part image, one part slogan, and 98 parts repitition. Great brands are not created overnight. They are built slowly, one message at a time, until the brand becomes etched in your conciousness. Brands are expensive to build. But their worth their weight in gold. Which makes it all the more interesting – and madning – when I see a company kill a brand that resonates with the public. Don’t believe me? Let’s take a look at three brands that have been killed-off by their corporate masters, and examine the who, what, and why they died (and perhaps why killing them was a dumb idea).
Continue reading Brand Equity and Egos.