• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Captain Digital

Random musings on politics, society, and pop culture from the Internet's marketing curmudgeon.

  • About
  • Politics
  • pop culture
  • Music
  • Media
  • Marketing, Advertising & Branding
  • Related Sites
    • Novel Idea
    • Brad Kozak
You are here: Home / common sense / Everything I needed to know about Marketing, I learned from Penguins.

Everything I needed to know about Marketing, I learned from Penguins.

How much do you know about penguins? Not the hockey-playing kind. The ones in Antartica. I know this sounds weird, but you can learn a lot about marketing from penguins. Here’s what I mean…

Penguins get hungry. A lot, actually. And they eat fish. So they roam around until they come to a hole in the ice. Now they hope there are some fish hanging around that hole. But they also know there are predators that do, as well – sea lions and seals that would love to have penguins over for dinner, if you know what I mean. They have to eat. But they don’t want to get eaten. The penguins crowd around the hole in the ice, hungry, but scared to jump in. As more and more penguins crowd around the hole, eventually, one of them gets pushed in. All the other penguins then wait and see if the “volunteer” survives. If he’s eaten, they go look for other places to feed. If he survives and finds fish, they all jump in. Not long after that, the fish are gone, either eaten or escaped. The penguins get out of the water, and back onto the ice, beginning their search again. So how does this relate to marketing?

Let’s look at advertising. Or television production. Or social media. A company comes up with an idea, maybe it’s using humor in an ad, or a show about a hospital, or a proclamation on how woke they are. Doesn’t mater. They have some success with this plan. Then all their competitors jump in, feet first, to do the same thing. Soon, the novelty has worn off, and the idea is ‘over-fished.’ Everybody abandons the idea and searches for greener pastures. Rinse. Palaver. Repeat.

Ever wonder why you get one TV drama about medicine, then next season there are a half-dozen hospital shows? Or why one insurance company airs humor ads, and then all the competitors jump on that same bandwagon? Or how so many companies are vying for the badge of ‘honor’ to be the woke-est in the land? Well, wonder no more. They’re behaving like penguins. Penguins have brains the size of walnuts. Marketing folk that wait for someone to innovate, then jump on their bandwagons are similarly endowed in the cranium department.

Today, Verizon announced its selling its media divisions off to another company. AOL and Yahoo! are going to another owner, and Verizon is losing big bucks on the deal, selling these properties off for pennies on the dollar. Ouch. You see, they wanted to compete with AT&T, Comcast/Universal, and Google for the almighty advertising dollar. Didn’t work. AT&T has similarly struggled with it’s satellite service.

Here’s my question: wouldn’t it be better to be an original than a copy? Don’t companies that make bold moves succeed far better than those who simply can’t do anything but wait for others to innovate and then create a poor copy of the other’s work?

Of course, there’s one instance where I’d approve of copying. I’d like to see a major corporation proclaim, loud and proud, that they sell whatever they sell, and they plan to keep out of politics and wokeness. They’d get some blowback from the Woke Mob, but that would only last for the duration of their attention span – a week or two at most. And then they’d be free from the shackles of oppressive woke theology. Even better, maybe other companies would see that and emulate them – then we could be rid of these politically-correct, butt-hurt, woke idiots, once and for all.

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • Email
  • Print

Reader Interactions

Comments

  1. Tom says

    December 8, 2021 at 4:37 pm

    Interesting stuff. We can quickly notice that is not one these formatted contents of nowadays… Original, and this penguin anecdote illustrates well what happens in the “big” media world.

    I came to your article from a domain search, so you’re the owner of one of those I was looking for lol

    Of course I’m not surprised to read some actual human thoughts outside of Medium… well done. Yeah, wokes ass had dominated everything. But we know how to setup a blog, or a server right?… Nobody needs them.

    Keep up!

    Reply

Leave a Reply Cancel reply

Primary Sidebar

Recent Posts

  • Clapton Strikes a Blow for Common Sense
  • Everything I needed to know about Marketing, I learned from Penguins.
  • Woka-Cola.
  • The Black Lives Matter Show!
  • Lies, Damned Lies, and The Media.

Recent Comments

  • Kar on Why I used to like Garrison Keillor.
  • Disruption in the Telecom industry — Emerging trends. • Mooncascade Blog on TV is dead. Long live TV!
  • Tom on Everything I needed to know about Marketing, I learned from Penguins.
  • Pale Aiken on A Plan for Guns That Works.
  • Leah on Are Color Palettes Racist?

Archives

  • July 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2016
  • September 2016
  • July 2016
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • July 2013
  • February 2013
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • April 2011
  • March 2011
  • February 2010
  • October 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • May 2006
  • April 2006
  • March 2006
  • February 2006
  • January 2006
  • December 2005
  • November 2005
  • February 2005

Categories

  • 2nd Amendment
  • Advertising
  • Automotive
  • Branding
  • common sense
  • Computer Programming
  • Computers & Electronics
  • Current Events, Society & the Law
  • Economy & Finance
  • Education
  • Entertainment
  • Environment
  • Graphic Design
  • Humor
  • Legal
  • Marketing
  • Marketing, Advertising & Branding
  • Media
  • Music
  • Politics
  • pop culture
  • Random Stuff
  • Religion & Morality
  • Satire
  • Technology
  • Terrorism
  • Travel
  • U.S. Constitution
  • Uncategorized
  • Visual Arts

Copyright © 2025 · News Pro on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.