On my recent sojourn to the place of my birth, I had the opportunity to revisit the church of my youth. I grew up in the Episcopal Church – St. Mark’s Episcopal Church of Shreveport, Louisiana, to be exact. As a child, my parents had been searching – unsuccessfully it turns out – for a church home, when they enrolled me in the Kindergarten class of the school run by St. Marks. I came home spouting Episcopal theology. It occurred to them that the Episcopal faith was the only thing they’d not really explored among the mainstream Christian denominations. Soon, we all became card-carrying Episcopalians. [Read more…] about The New! Improved! Episcopal Church! (Not.)
I’m back from the family reunion, offspring in tow. Along the way, we made her first pilgrimage to the Mecca for women, young and old, a place called “Sam Moon.” What is a “Sam Moon,” you may ask? Sam Moon is a phenomenon in the Dallas/Fort Worth area. It’s a chain of stores that sell women’s accessories – jewelry, purses, luggage, belts, earrings, necklaces and the like, at wholesale prices. “Wholesale prices” is a term that is bandied about in the retail game, sometimes with a sense of mendacity that would make a professional liar blush. No, Sam Moon has got the goods. They are the real deal, the genuine article, the Real McCoy. But this is not a post about the wonders of Sam Moon, the upsetting of the natural order when it comes to baubles, bangles, and bright shiny beads. No, gentle reader, this is a story about awe, shared experiences, and fatherhood. 
My wife thinks she’s Wonder Woman. Not the cartoon character. Not the Lynda Carter TV icon. But she does think she’s invulnerable, super-strong, and impervious to pain. And she’s not alone. A lot of women that came of age in the 70’s and 80’s bought into that superheroine myth.
Branding. It’s the single most important thing about marketing. A brand communicates how a company wants to be perceived – or how it wants you to think about its products. Branding is a combination of one part image, one part slogan, and 98 parts repitition. Great brands are not created overnight. They are built slowly, one message at a time, until the brand becomes etched in your conciousness. Brands are expensive to build. But their worth their weight in gold. Which makes it all the more interesting – and madning – when I see a company kill a brand that resonates with the public. Don’t believe me? Let’s take a look at three brands that have been killed-off by their corporate masters, and examine the who, what, and why they died (and perhaps why killing them was a dumb idea).