Tag Archives: shotgun

Hunting Pwospects!

Elmer Fudd & Prospect.Marketing – or more specifically, the “advertising” part of marketing – is a lot like hunting. In this case, you’re hunting prospects, and not rabbits, but the principles are the same. Hunters have, basically, two types of firearms from which to choose – shotguns and rifles. In marketing, most customers prefer the shotgun approach. Savvy marketers prefer rifles. Here’s why… Continue reading Hunting Pwospects!