Tag Archives: manufacturing

How ideas happen.

I get to be creative for a living. In fact, my livlihood depends on me coming up with creative solutions to problems, and creative ideas in marketing, advertising and design. I’ve given a lot of thought to how ideas come into being, largely because the more ideas I get, the better off I am (within reason). There’s an old saying I like, “necessity is the mother of invention.” You could argue that it’s also the mother of creativity, or at the very least, the spark that lights the match of imagination. Case in point… Continue reading How ideas happen.