Tag Archives: Macintosh

An open (“Dear John”) letter to Microsoft.

Dear Microsoft,

Another winner from Redmond. Remember?This is a difficult letter for me to write. We’ve been together for a long time – really since 1987. Oh, sure, we flirted before that, with Word DOS, but our relationship really became serious with the release of Windows 1.0. You had to know the level of my commitment to our relationship…I mean, after all, back in 84 when I bought my first PC, I had a choice even back then – an 8086 PC or a Mac. For me it was simple. A PC gave me more bang for my buck – the Mac was cute, but seemed more expensive toy than a real, working computer. Back then, it was like dating a foreign exchange student – I did my best to learn your language, ever hopeful you’d even try and learn mine. (I’m probably a handful of people that remember the painful joke that was EDLIN.) Continue reading An open (“Dear John”) letter to Microsoft.

Tone-deaf Branding.

MS-iPod Robert Scoble, God bless him, is willing to tell the truth about Microsoft and Branding. Let’s compare and contrast Microsoft’s and Apple’s branding:

Microsoft: Windows XP Home Edition SP2

Apple: OS-X

Microsoft: Wireless Optical Desktop Pro (keyboard + mouse)

Apple: Apple Keyboard/Apple Mighty Mouse Continue reading Tone-deaf Branding.