I’m not easily impressed by most marketing. It’s not that I’m jaded…I’ve just seen a LOT of pitches, promotions, and “new” (read: “recycled, old”) ideas. No big. But every now and then, something comes across my desk that makes me sit up and take notice. Such is the case with http://www.news3online.com. This thing is brilliant.
Few people that are hip to the capabilities of Photoshop and AfterEffects are undully impressed with seeing their photo munged into another. Fair enough. But what if you created what appears to be a legit news story about a grassroots Presidential campaign, and built a dynamic database to capture emails, with the viral “news” story as the lure? Now THAT’S marketing. Continue reading My friend ran for President, and all I got was this lousy TShirt.