Item #1: A few years ago, Rolling Stone magazine ran a series of brilliant ads in other trade publications, to educate potential advertisers as to who really reads Rolling Stone. They were two-page spreads – on the left showed someone dressed as a classic, 1960’s-era hippie. The headline read “Perception.” On the following page the same guy was dressed in a Brooks Brothers 3-piece suit, with a briefcase. The headline on that page read “Reality.” The body copy stated some demographics for the magazine, pointing out that a majority of their readers were affluent and held real jobs.
Item #2: My daddy used to impart a number of pearls of wisdom to me, two of which were “you can’t throw mud without getting some on you,” and “the guilty dog barks first.”
Keep these items in mind as I share with you some bon mots from the campaign trail… [Read more…] about Bias, with a side of mud.