(In)Consistency is the Hobgoblin of Packaging Design

I am a creature of habit. I freely admit this, as it’s something I have in common with most people. Don’t believe me? Okay, riddle me this, Batman, when you go shopping at your local grocery emporium/supermarket/superstore, and you’re looking for a particular brand, what do you look for? If you’re like me (and millions […]