Crass commercialism rears it’s ugly head.

Okay. If you’re a reader of this blog for any length of time, you know I’m a marketing guy. I have two (main) blogs – this one, where I wax rhapsodic on politics and pop culture, and blog.grokmedia.com, where I opine on all things marketing. For the last few months, I’ve been running a little experiment on my grok blog, with AdSense, just to see what kind of money I could pull in by running ads. The results are in…and while I’m not getting rich (I wish) on the ad revenues, it does, at least, pay my hosting fees. Coolness. So I’ve added ads here on this blog. As I have absolutely NO idea (and little control) over what ads appear on the site, there is ZERO chance that my opinions will be compromised by the ad content. (I suppose everybody has their price. Mine is a chalet in the Swiss Alps.)

So, CaptainDigital.net enters the arena of ad-supported blogging.

Enjoy.

The first thing you do, is to stop digging.

That’s the advice my father gave to me, when I first found myself in debt up to my eyeballs. I thought he simply didn’t understand. I explained, as patiently as I could, that things like cable TV and renting videos were necessities – not luxuries. I explained how I simply needed more money, and since I worked for him, it was his responsibility to pay me more so I could maintain my standard of living.

He patiently explained that “when you find yourself in a hole, the first thing you do is to stop digging.” There’s no way to spend yourself out of debt. I learned the truth of that, unfortunately, the hard way. “Making do” became a part of my vocabulary, just as “discretionary income” and “charge it” became a thing of the past.

Here’s the problem…when it’s just you – or you, your wife, and your kids – it’s not that difficult to get everybody on board the “let’s watch every penny” train. When you’re a nation, not so much, if only because a lot of the people that are the beneficiaries of “tax and spend” policies vote. Continue reading The first thing you do, is to stop digging.