Robert Scoble, God bless him, is willing to tell the truth about Microsoft and Branding. Let’s compare and contrast Microsoft’s and Apple’s branding:
Microsoft: Windows XP Home Edition SP2
Microsoft: Wireless Optical Desktop Pro (keyboard + mouse)
Apple: Apple Keyboard/Apple Mighty Mouse Continue reading Tone-deaf Branding.
Marketing – or more specifically, the “advertising” part of marketing – is a lot like hunting. In this case, you’re hunting prospects, and not rabbits, but the principles are the same. Hunters have, basically, two types of firearms from which to choose – shotguns and rifles. In marketing, most customers prefer the shotgun approach. Savvy marketers prefer rifles. Here’s why… Continue reading Hunting Pwospects!
Let me start by saying that I’m not your typical “car guy.” I didn’t grow up with my hood under an engine, and I’m not an expert in all things automotive. I did spend a couple of years working in automobile advertising, and I’ve owned twelve vehicles over my adult life, three of which have been Jeep products. I drive – a lot – and I know what I like. Those are my qualifications. Don’t look to me to talk about gear ratios, drag coefficients, and other arcane topics. I just wanna know if the vehicle drives well, handles well, is well-made, and will suit my purpose. That having been said… Continue reading 2007 Jeep Wrangler: First Impressions
My wife is a brilliant woman. One day I was casting about for a creative idea to use as the nucleus of a website demo, and I asked her for some ideas. (I was stumped.) Out of the blue, she said, “why don’t you create a bank for intelligence?”
In a flash, the whole thing hit me. It was a “V-8 moment” if ever I had one. [side note: A friend once started to tell me about a sketch he’d seen the night before, watching “In Living Color” with two guys in a phone booth, as the “Homeboy Shopping Network.” He didn’t have to say anything else – I could see/hear the entire routine in my mind’s eye. This was the same kind of experience. Continue reading Banking on Intelligence.
Okay, here’s the deal. I’ve just returned from a music store today, where I had an experience that I can only describe as unreal. I saw a brand commit suicide, right before my very eyes. Allow me to explain.
In addition to being a marketing guy, I’m also a professional musician. One of the instruments I play is the acoustic guitar. My brand of choice is C.F. Martin. Now, understand, I grew up in the music business. I took up guitar in my early 20s – well after I turned pro, as a drummer. I quickly grew to love the guitar, and went from a pretty nice “starter” instrument (a Yairi) to a Guild (which turned out to be a complete piece of crap) to what became my “ultimate” guitar – a C.F. Martin. I’ve owned several Martins, in the time I’ve been playing. My current instrument is a beautiful HD-35, with herringbone trim, and a three-piece, bookmatched rosewood back. It is a truly wonderful instrument. In those days, Martin made guitars so well, that they used a fixed truss rod in the neck. It couldn’t be adjusted, because you never needed to adjust it. It just worked. Years later, Martin bowed to pressure from those that valued user control over craftsmanship, and began selling instruments with adjustable truss rods. I was sad to hear it, because it took away the edge that made Martin a brand apart. Continue reading Un-branding.
Remember what I said a while back about “Playground Logic“? Today, Iran told Uncle Sam to “bring it on, baby!” They’re upset that we had the unmitigated gall and audacity to question their sincerity regarding their nuclear program. You see, Iran has more natural gas and crude oil than the world needs. They have no need of nuclear energy for peaceful purposes. However, they could certainly make use of a spare nuclear weapon or two, as their leaders believe that Israel doesn’t deserve to exist, and they should be the ones to bring about its destruction. Continue reading Iran to USA: “Bring IT!”
Got some news this morning. My Marine Reservist son is scheduled to ship out to Camp Pendleton in April, then out to Iraq in September.
A lot of people have wondered openly if my support for President Bush and the Iraq War would change if my son was involved. I’m happy to report that if it has, it’s only made me more resolute in my support.
What the mainstream media and the left fails to grasp are several fundamental truths. First, when someone wants to kill you (Al Qaeda) you have to choose: fight or flight. They carried the fight to our shores, so there is nowhere to run (even if we were so inclined). It’s far better to fight on their turf than ours. You’ll notice that a large number of fighters captured in Iraq are from parts beyond Iraq. Therefore, it doesn’t take a rocket scientist (but evidently more braincells than Alec Baldwin posesses) to see that the terrorists have traveled to where the fight is (Iraq) to fight us.
Here’s a clue for you liberals out there. This is a good thing. Continue reading The War – Here and Abroad.
I skipped the Oscar broadcast Sunday. I’m not alone. So did millions of other Americans. From what I hear, the ratings were off 10% from last year, which were down significantly from the year before. In fact, Uncle Oscar’s been slipping quite a bit in recent years. For the life of them, Hollywood can’t seem to figure out why.
I think I know.
I’m a red-stater. Proud of it. I’m one of the ones with which George Clooney admits to being “out-of-touch.” At one time, Hollywood proudly made movies that I was interested in seeing. Star Wars (the first one…you know…episode IV), Patton, Young Frankenstein. Monty Python and the Holy Grail. Big budget – small budget – I didn’t care. As long as it was entertaining, I didn’t care if it was a war picture, a western, a comedy, even a love story. Along the way, though, Hollywood forgot about entertaining me, and decided their mission was to indoctrinate me into their cause célèbres.
Continue reading The (Un)importance of Being Oscar