Tone-deaf Branding.

Robert Scoble, God bless him, is willing to tell the truth about Microsoft and Branding. Let’s compare and contrast Microsoft’s and Apple’s branding: Microsoft: Windows XP Home Edition SP2 Apple: OS-X Microsoft: Wireless Optical Desktop Pro (keyboard + mouse) Apple: Apple Keyboard/Apple Mighty Mouse

Hunting Pwospects!

Marketing – or more specifically, the “advertising” part of marketing – is a lot like hunting. In this case, you’re hunting prospects, and not rabbits, but the principles are the same. Hunters have, basically, two types of firearms from which to choose – shotguns and rifles. In marketing, most customers prefer the shotgun approach. Savvy […]

2007 Jeep Wrangler: First Impressions

Let me start by saying that I’m not your typical “car guy.” I didn’t grow up with my hood under an engine, and I’m not an expert in all things automotive. I did spend a couple of years working in automobile advertising, and I’ve owned twelve vehicles over my adult life, three of which have […]

Banking on Intelligence.

My wife is a brilliant woman. One day I was casting about for a creative idea to use as the nucleus of a website demo, and I asked her for some ideas. (I was stumped.) Out of the blue, she said, “why don’t you create a bank for intelligence?” Wow. In a flash, the whole […]

Un-branding.

Okay, here’s the deal. I’ve just returned from a music store today, where I had an experience that I can only describe as unreal. I saw a brand commit suicide, right before my very eyes. Allow me to explain. In addition to being a marketing guy, I’m also a professional musician. One of the instruments […]

Iran to USA: “Bring IT!”

Remember what I said a while back about “Playground Logic“? Today, Iran told Uncle Sam to “bring it on, baby!” They’re upset that we had the unmitigated gall and audacity to question their sincerity regarding their nuclear program. You see, Iran has more natural gas and crude oil than the world needs. They have no […]

The War – Here and Abroad.

Got some news this morning. My Marine Reservist son is scheduled to ship out to Camp Pendleton in April, then out to Iraq in September. A lot of people have wondered openly if my support for President Bush and the Iraq War would change if my son was involved. I’m happy to report that if […]

The (Un)importance of Being Oscar

I skipped the Oscar broadcast Sunday. I’m not alone. So did millions of other Americans. From what I hear, the ratings were off 10% from last year, which were down significantly from the year before. In fact, Uncle Oscar’s been slipping quite a bit in recent years. For the life of them, Hollywood can’t seem […]