What is spin, exactly?
At one level, “spin” is nothing more than perspective – it’s the writer’s take on the subject. So why is spin so controversial? Simple. Because the real difference between spin and perspective is that spinning is an attempt to cloak the writer’s bias (or perspective) with a veneer of impartiality.
We presume that certain kinds of communication are supposed to be devoid of spin. In a newspaper, the editorial (and op-ed) pages are reserved for opinion. The rest of the paper is supposed to offer news that is straight reporting – and devoid of spin. While that is virtually an impossible standard, few media outlets seem interested in doing anything more than to pretend to be without bias. [Read more…] about Spin.