Recently, I’ve gotten restless, and I’ve decided to begin playing music professionally again. Trouble is, I don’t have a lot of contacts here in Amarillo. So I’ve decided to apply the same techniques I recommend to my marketing clients to my own situation. That means I’ve got to find ways to get myself noticed around town. What you see at the left here is a poster I whipped up in an hour or so this evening. I’ve secured a one-night gig – kind of a “let’s see if this works” kind of thing. Obviously, I’d like this to turn into a regular gig. So I’m doing everything I know how to do to make that happen. First, we’ll start with promotions. I’m going to print several of these posters and give them to Pizza Hut. I figure that the combination of a nice-looking poster along with taking the initiative to promote my appearance there will go a long way towards helping them see the possibilities. It won’t cost me much to do it, and it will help serve my larger goal of getting my name out there as a musician in Amarillo. With only two days before the gig, I don’t have much time to self-promote, but I figure that anything I can do is better than sitting around and waiting for something good to happen. Continue reading A little experiment in musicial (self-)marketing.