Tag Archives: new

New site launched. Read all about it.

We just lit up a new site for RiverFields – an Amarillo-based sporting goods shop that specializes in fly fishing, hunting, and self-defense. Their old site was, dated, to put it mildly. The reason was, it required a web guy to make any changes. It was just way too difficult for RiverFields to make changes conveniently. Therefore, they simply didn’t change anything. For several years. At all.

We began the new site by designing it with an eye towards how they’d be able to update it easily. That meant designing it for Adobe Contribute (so they could make changes to the text and static pictures) and implement a content management system so they could easily make changes/additions/deletions to their photo galleries (using the worth-its-weight-in-gold SlideShow Pro Director).

You can see the new site at www.riverfields.com. You can compare and contrast it with the old site, which (for a while yet) is online at www.riverfields.com/oldsite.

Let me know what you think.

The Value of Old.

The older I get, the more I appreciate old stuff. I suppose that makes a certain amount of synergistic sense. When I was a kid, “new” was the thing. If some marketer prefixed their pitch with the magic word “new” – they had my attention. These days, I equate “new” with “not as good as what it replaced.” That’s not always true, of course – a new computer is better/faster/cheaper than an old one. But when it comes to things that require craftsmanship, pride, skill, taste, and durability, “old” beats “new” almost every time. Case in point, musical instruments. Continue reading The Value of Old.