George Carlin once famously said, “words mean things.” Yep. But today, words can also be co-opted, where their original meanings are subverted, and new meanings assigned, thus changing it’s use and significance.
Take the word “progress” and its derivatives.
I, personally, believe that if “pro” is the opposite of “con,” then it’s logical and reasonable to define “progress” as the opposite of “Congress.” Progress is supposed to denote change for the better. But while progress requires change, not all change requires progress. Continue reading Whither Progress?
My wife is brilliant.
And it’s rubbed off on our daughter.
Now, you might be thinking at this moment, “Yeah…sure. Everybody thinks their kid is brilliant, and a lot of husbands feel that way about their wives.” That’s probably true, but I have proof of my family’s brilliance. They’ve started their own language. And it’s…it’s…absolutely brilliant. Allow me to explain. Continue reading Mumbo Gumbo.
I love advertising. There. I said it. I’d rather watch a great ad than just about anything. A 30-second national ad has roughly the same budget, acting quality, directing quality, and production quality of a 30-minute sitcom. A well-crafted 30-second spot tells a short story, with a plot, characters, story arc, and everything else you expect in good communication. Oh, and it sells something. Usually. (Some advertisers forget to sell a product, and some forget to tell a compelling story, but I’m speaking here of GOOD commercials.
Continue reading The Language of Advertising.