I love typography. Always have. From a very early age, I’ve been fascinated with letterforms. When I was in elementary school, I used to rubber-band two pencils together to create a crude way to draw Blackletter (a.k.a. “Old English”) lettering on posters. While other kids decorated their textbook’s book covers with drawings of muscle cars, military tanks or alien spacecraft, I decorated mine with words in a variety of typefaces. Blackletter, calligraphy, Cooper Black, Bodoni, Futura – you name it, and I experimented with it. As I grew into a career as a freelance artist, I discovered that typefaces could provide a subtext (no pun intended) to ad copy and headlines. The face I chose to design something had the power to communicate meaning, context, and even tell people how to think about the words on the printed page, before they’d even read them.
Waaaaay cool. [Read more…] about TyperActive.