Tag Archives: brand

Updating our Look & Feel

It’s been a while, but I’ve finally gotten around to updating the site’s look. A little. When I first created the “Captain Digital” persona, I wanted to evoke a 1940’s style cartoon look. While that worked well as far as the goal, the reality was that working with the color halftone pattern was a major pain. Add to that a desire to remake Captain Digital’s image into something just a wee bit more modern and hip, and you have a need for a image refresh. Problem was, I really didn’t have time to work on it. I tried an intermediate step of using a modernized cartoon version of the original, but there were some things I wanted to fix – in particular, I felt like losing the helmet would be a good idea. So As of today, we’ve got a new version of Captain Digital. The old ones will be retired, as I can get to it.

Let me know what you think.

Who gets Jeep?

The American Legend.
Jeep: The American Legend.

Let’s be honest. Chrysler is RIP. Today’s announcement that Chrysler has 30 days to make a deal with Fiat does nothing but forestall the inevitable. To get the Fiat deal done, creditors must allow Chrysler to default on loans. Why would they do that, if they simply force Chrysler into bankruptcy? After all, 10 cents on the dollar is better than nothing. So let’s assume that Chrysler is heading for that big Chapter 11 (or 7) in the sky. Now what?

I think it’s pretty safe to say that we won’t see anybody buy Chrysler/Dodge/Jeep lock, stock and pistons. Nope, the parts will be worth (marginally) more than the sum of the companies. Chrysler itself is worthless – the only two vehicles they have that are in anything close to what resembles demand are the Town & Country minivan and the 300 sedan. Neither is currently considered best-0f-breed. Chrysler can sink into the sunset with few tears from the great unwashed. Continue reading Who gets Jeep?