I love typography. Always have. From a very early age, I’ve been fascinated with letterforms. When I was in elementary school, I used to rubber-band two pencils together to create a crude way to draw Blackletter (a.k.a. “Old English”) lettering on posters. While other kids decorated their textbook’s book covers with drawings of muscle cars, […]
Category Archives: Advertising
Read All About It.
I hear that the Seattle Post-Intelligencer, like many other once-proud newspapers, is up for sale. Even worse, if it’s not sold inside of 60 days, it will cease to exist in print (but might continue in a greatly scaled-back online form). Sad. Very sad. I was thinking the other day about how the newspaper biz […]
New site launched. Read all about it.
We just lit up a new site for RiverFields – an Amarillo-based sporting goods shop that specializes in fly fishing, hunting, and self-defense. Their old site was, dated, to put it mildly. The reason was, it required a web guy to make any changes. It was just way too difficult for RiverFields to make changes […]
Let me entertain you.
It dawned on me, as I was creating some ‘quickie’ bizcards, that I needed a website specific to the musician-side of my life. I’m a big believer in perception versus reality, and the reality is, people perceive a certain degree of “serious” in regards to an email address. If you want someone to take you […]
The “Voice of God” has passed away…
I am sorry to report that Don LaFontaine, master voiceover artist, has passed away on Labor Day. He was 68. I never met Don in person, but I had the opportunity to work with him on some TV spots, and I know his wife, Anita, well. (She’s from my hometown of Shreveport, LA, and my […]
A little experiment in musicial (self-)marketing.
Recently, I’ve gotten restless, and I’ve decided to begin playing music professionally again. Trouble is, I don’t have a lot of contacts here in Amarillo. So I’ve decided to apply the same techniques I recommend to my marketing clients to my own situation. That means I’ve got to find ways to get myself noticed around […]
A little blogging news.
I’m a big fan of blogging. Part of it is that I’m a writer – copywriting, techincal writing, correspondence, you name it. (Mrs. Digital keeps bugging me about writing the next Great American Novel. We’ll see.) Anyway, I’ve been gratified by the responses I’ve gotten, as well as the ever-increasing number of people that are […]
Perception IS Reality.
What is real? That’s really the most fundamental question, isn’t it? If we can’t trust our senses, we cannot tell what’s real from what’s not. And that brings us, campers, to the true nature of marketing – perception versus reality. I once worked for a guy who was a brilliant marketer – a true natural. […]
BAND-AID® Marketing.
My kid loves BAND-AIDs. She believes that, any time she’s wounded, a BAND-AID strip will make it better. I’m not talking about bleeding, here – I mean, if she sprains her finger, the dog steps on her foot, or if she has a stiff neck – a BAND-AID will fix her right up. My apologies […]
EUReKa!…I think they’re on to something.
I love creative things. In particular, I’ve always loved science fiction (which gives writers a way to violate reality to serve their story ideas) and humor (which requires both creativity and intelligence to do really well). So when the SciFi channel launched EUReKA, a show that combines sicence fiction with humor, I quickly became a […]