I love photography. I have since I was a kid. Back then, the big barrier to entry was the hassle and price of developing film and getting prints. This struck me this morning, because I was asked by my daughter to take pictures of her for a school project. She protested a couple of shots, feeling as if she wasn’t ready for the shutter to snap. I explained to her, that it didn’t matter – I could take as many pictures as we needed to get the right shot – the bad pics would simply be deleted. Continue reading Goin’ Digital.
I love advertising. There. I said it. I’d rather watch a great ad than just about anything. A 30-second national ad has roughly the same budget, acting quality, directing quality, and production quality of a 30-minute sitcom. A well-crafted 30-second spot tells a short story, with a plot, characters, story arc, and everything else you expect in good communication. Oh, and it sells something. Usually. (Some advertisers forget to sell a product, and some forget to tell a compelling story, but I’m speaking here of GOOD commercials.
Continue reading The Language of Advertising.
I live in the Texas Panhandle.
As you may be aware, the Panhandle has been in the news a lot lately, for a series of devestating wildfires that have consumed over 100,000 acres of land. Life here has been pretty strange, lately. My Mother-in-Law’s farm and ranch survived, but they lost some crops and some livestock. The problem? Rain, or to be more specific the lack of it. According to the National Weather Service, we’ve had less than an inch of rain since November of ’05. That puts us squarely in the “draught” category. Not good. Here’s the weird thing, though. Up here, while the fires are headline news, there’s a sense that this is all just part of life in the Panhandle. Weird.
Despite our best efforts, it seems the world is a more dangerous place today, than it was yesterday. Understand, that’s no knock against President Bush and our troops. Quite the contrary, I think they’ve done an amazing job, given they’ve had to fight an unconventional war against an enemy with no uniform, not to mention fight against a mainstream media who tells only the story they want to tell (and not the whole truth), and the liberals here at home who want Bush to lose, no matter what the cost. But like an insane, global version of Whack-A-Mole, the bad guys just keep on popping up, daring us to do something about them.